ATL’s flight to Wakanda on social media hits the mark

By Anika Robertson
Senior Editor/Assistant Public Relations Manager

The fictitious African country of Wakanda in the newly released blockbuster “Black Panther” has generated a flurry of excitement among moviegoers of all ages. And that excitement has taken off on social media platforms at the world’s busiest and most efficient airport. ATL’s social media team crafted fun posts about ATL’s daily flight to Wakanda. The buzz prompted a WSB-TV article Feb. 20.

“We seized on a golden opportunity to engage our passengers through social media,” said Jai Farrell, ATL’s director of marketing and creative services. “Who wouldn’t be excited about jetting off to Wakanda?” Check out the social links below.

Twitter
Instagram

“Black Panther,” a Marvel Studios release, has generated $427 million worldwide to date. Follow @ATLAirport on Facebook, Twitter and Instagram for more updates on Hartsfield-Jackson.