ATL launches online store with signature tee

By Raylyn Rivers

If you’ve ever walked through Hartsfield-Jackson Atlanta International Airport and spotted someone rocking a “This Is My Airport” T-shirt, you’re not alone in wondering, “Where can I get one of those?”

Now, for a limited time, you finally can.

Shop@ATL, the Airport’s new online merchandise store, just launched in celebration of its 100th anniversary and it’s more than just a store, it’s a love letter to the city of Atlanta, its people, and the global travelers who pass through every day.

The pop-up shop went live earlier this month and features a wide range of items celebrating the Airport’s Centennial and its identity as the world’s busiest airport. From shirts and hats to mugs, baby onesies, and pet gear, Shop@ATL allows travelers and locals alike to proudly rep ATL.

“One of the most iconic things we have as an ad specialty piece is the ‘This Is My Airport’ T-shirt,” said Elise Durham, assistant general manager for Marketing and Communications at ATL. “People love that. This city has a flair and flavor that’s somehow reflected in that very simplistic T-shirt. It celebrates how much we ride for our city here.”

The idea for a merch site had been floating around for years, largely due to the popularity of the “This Is My Airport” shirt. Employees often asked (and were often asked) where to buy it, but there was never an official option.

Now, Shop@ATL offers the iconic tee in styles for men, women, kids, toddlers, babies and pets.

 In addition to the iconic tee, the store also features limited-edition ATL100 merchandise designed to commemorate the world’s busiest and most efficient airport’s century of service and innovation.

That sense of pride, Durham explained, is what sparked the launch of Shop@ATL.

“The e-commerce site has been years in the making,” said Monica Pope, marketing project manager at ATL. “It was launched to offer exclusive and highly sought-after merchandise to employees, family, friends, the aviation community, and now, anyone wanting to celebrate the Centennial with us.”

“We have an international audience. We’re the busiest airport in the world,” Durham said. “With this being an e-commerce store, we did that specifically to reach the world. People from all over the world come through Atlanta.”

Whether you’re an ATL employee, a frequent flyer who calls the Airport a second home, or someone who just appreciates a good tee with meaning, Shop@ATL is for you.

Shop the full collection at shopatl.com — but hurry, the pop-up is only live through July 18.