Inaugural fashion show Global Runway highlights ATL Skypointe program

By Anika Robertson
Senior Editor/Assistant Public Relations Manager

Style was found at every turn this week during Global Runway, the Airport’s first-ever fashion event.

The May 18 presentation showcased luxury brands at every price point, from jewelry and accessories to T-shirts and blazers. These retail offerings were just a few represented by ATL Skypointe, an elite way to shop, dine and explore at the world’s busiest and most efficient airport.

“Beyond being a major hub in the global transportation network, Hartsfield-Jackson is also a major hub for quality retail brands,” said ATL Director of Concessions Chilly Ewing. “That makes this Airport the perfect backdrop to showcase collections available through our award-winning concessions program.”

Media, influencers and fashion industry professionals mingled at the International Terminal to see the unveiling, hosted by charismatic style and beauty expert Emily Loftiss.

Male and female models strutted in the latest spring and summer collections of retail brands Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. Loftiss encouraged the audience to touch the curated items and take selfies with the models.

“You won’t get this at New York Fashion Week,” Loftiss said.

Also bridging the gap between beauty and style, Global Runway showcased national brands ExOfficio, Mori Luggage & Gifts, Luxe International and Bijoux Terner via a pop-up shop.

With more than 300 retailers, Hartsfield-Jackson offers a wide array of selections to indulge the senses and provide fashion befitting any destination worldwide.

“People travel for all sorts of reasons,” said ATL’s Pam Simmons, Global Runway coordinator. “They may be going to the beach and need an extra swimsuit or a great sundress. ATL Skypointe offers travelers the opportunity to shop for that trip right before they hop on their flight. The convenience that this offers travelers is unlike what you’ll see at almost any other airport.”

And given that the average layover time for an international flight is two hours, many passengers have the time – and money – to shop, Simmons added.

The ATL Skypointe commercial premiered during the event and featured style ambassadors BluHazl, Satchel Jester, Jenna Wessinger, Vincent Martinez and Loftiss. The commercial will run on CNN Airport Network throughout ATL.

Global Runway also served to launch ATLRewards, the Airport’s customer loyalty program. Customers who enroll in the program will accumulate points when they shop or dine at participating ATL vendors. These points can be redeemed for airline miles, hotel rewards, dining discounts and many other perks at participating merchants throughout metro Atlanta and nationwide.